What tools do we use to help improve your website performance?


published by: Brian

date published: 16 Apr 2018

Whether you’re looking to improve the conversion rate of your current website or you’re building a new website, there are a few tools out there to help you get the most out of a website, and the best part is – they’re all free!

Google Analytics

So, you’ve probably heard of this one, but we think it’s worth reiterating: get familiar with Google Analytics! Google Analytics provides valuable information on all areas of your website, and it’s quite easy to identify particular pages or sections that need improvement.

Consider the following scenario: you’ve got a fantastic copywriter, and an excellent marketing team sharing your blog posts on social media. Visitors are landing on your website, and – oh. They’ve bounced straight off, to resume browsing funny pictures of cats.

If your blog posts (or whatever it is you’re sharing on social media) have a particularly high bounce rate, it is worth analysing those pages in greater detail. Perhaps the call to action isn’t strong enough, or maybe some other factor is driving your visitors away – either way, identifying weak areas of your website is the first step to improving performance and turning those visitors into customers.

Google Search Console

You may not have heard of this one, but it’s invaluable - Google’s Search Console has a number of great features.

First of all, Search Console contains some useful search traffic tools such as an indication of the keywords your website is ranking for, but also the backlinks currently linking to your website. This is useful for establishing where you already have backlinks, so you can focus on creating new ones.

Secondly, Search Console contains vital index and crawl information provided by Google’s bots. It lets you know if and where there are any errors such as 404 or server errors on your website, so you can prioritise fixing them. It also gives you an idea of where your website ranks in search engines.

Google PageSpeed Insights

Google places enormous value on the technical performance of a website, and penalises poorly performing sites. Luckily for us, it also provides a tool to quickly help us analyse areas for improvement.

If you’ve an established site, not all of the problems pointed out by PageSpeed Insights are immediately actionable, but typical common and easily rectified issues that can slow down a website are: uncompressed images, non-minified CSS and JavaScript, and render-blocking scripts.

If you’re wondering what some of that means, PageSpeed Insights also provides links to useful resources to help you improve your website performance.

Google Optimise

We’ve talked about Optimise before, but that’s because we LOVE it! Google Optimise is a tool that helps you to very easily set up A/B tests. These tests help you to establish if some particular content, colour or layout will lead to more conversions. For example, you might change the text on one particular button from “Read Case Study” to “See how we helped this business double their turnover in six months”. Google Optimise will continue to show the original text to some of your visitors, and show your new text to the rest. After a period of time, Optimise lets you know which one gets you a better a conversion rate. Cool, huh?

Here at VOX, we use a combination of our knowledge of user experience and all of these tools to create engaging websites that convert visitors into customers!

Want to know how Vox Digital can help you? Get in touch with us on 01283 777 283 or email us at [email protected]!

VOX Digital launch offer for Start up businesses.


published by: Danielle

date published: 04 Apr 2018

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