What does the changing Facebook news feed algorithm mean for your business?
With the announcements today from Mark Zuckerberg, of how Facebook plans to change the algorithm of its news feed, how will this affect the way that you market to your customers? While this is seen as a positive move for the Facebook user, your standard digital marketing strategies may well suffer from a negative impact.
Clever Strategy - or revenue creation?
With the reduced amount of business advertising content, you will begin to see your reach and engagement levels dropping. With organic reach already being so low, you may think that you will need to put more of your advertising budget into boosting your posts. However, you won't be the only business thinking this way, which in turn will drive the prices up in order to get the level of revenue that you require from your Facebook Marketing.
...But is it all bad news?
You are going to need to plan your Facebook campaigns more wisely, as click-baited, like based competition and giveaway content is going to be penalised no matter how much you spend on advertising these posts. This is due to Facebook wanting to show more meaningful and relevant content to their users. So, if you want to be more relevant a need for meaningful, creative and specific targeted content is going to be key for you to reach your audience.
What are the new alternatives?
You may also begin to look at delving into new social media platforms to reach your target audience to better spend your digital marketing budget. Whatever you choose, your website should now and always form the central focus of your marketing strategy. Providing a consistent message that falls in line with your sales team and so bolstering your brand profile.
At Vox Digital, we believe that the best way to help increase your sales is by having your website be as focused as possible, in line with your company’s sales strategies. By working together as a partnership with your goals in mind, we can remove the unnecessary barriers that so many sites hold, so preventing their site visitors from making that all important next step, whatever it needs to be for your website.