In 2014, 25 years after the world-wide-web first went live, the number of websites worldwide hit the 1 billion mark. These days, if your business doesn’t have a website, it’s going to be pretty hard to track down.
However, that’s not the be all and end all. Having a website is indeed a great start to marketing your business, but it’s all about how you use it and how you help people to find it. Out of those 1 billion websites, a staggering 75% of them are sat dormant*, doing nothing. Nada. Diddly squat.
That’s 75% of website owners who are missing out.
Inbound marketing & content marketing - show them the way
Here’s how you can avoid joining that rather sizeable percentage. Firstly, start to think of your website as both your starting point and ending point of your online marketing. That’s to say yes, firstly go out and get yourself a website but then work out how to get people to it, so that they end up there and take action.
Content marketing is where your answers lie. You need a content managed website, one where you can continually update and refresh the content as and when you want or need to. A content managed website means your website is active rather than dormant, and Google just loves that. A Google friendly website stands a much better chance of being found on search engines.
To improve your chances further, think about who you’re targeting your content at. Give them something they want to read, something that engages them, is useful and drives them eagerly to the places on your website you want them to go to.
Blog on, sunshine…
Well-written blogs can help you do this as long as they have content-relevant links to your website weaved into the text. Blogs can exist within your website or separate from it and are a terrific way for you to show off to the world that you’re a product expert, that you know what you’re talking about and that hey, you’re just absolutely pretty damn good at what you do. As inbound marketing goes, blogging is really hard to beat.
You can also push your product expert status and simultaneously drive more traffic to your website even further by publishing an online newsletter. Mailchimp is a great online resource that enables you to produce sharp and sexy newsletters using a very user-friendly template system. Best of all Mailchimp is free, although there are payable add-ons should you need them. With an online newsletter you can instantly email your latest news, products and services directly into the inboxes of potential clients and, provided you’ve added the right links into the text, you’ve given your inbound marketing plan a serious boost.
So, don’t be content with poor content. Your website deserves to be seen and with a strong, targeted, consistent and active inbound marketing and content marketing campaign, you’ll be able to make a real impact and stay well clear of the sleepy 75% out there.
*Source: MailOnline, 17th September 2014