Optimise your website – or miss out.
Mobile usability is huge right now. Really big. Why? Well, it all comes down to Google – as so many things tend to do these days. Google now employs search algorithms to actively check and see if websites are optimised for mobile use. If they are: wheee. If they’re not: booo - they’re getting penalised and tumbling down the rankings.
Now you might think this sounds a bit unfair, but there’s good reason for it. The vast majority of web content out there is now viewed on mobile devices (including tablets) rather than on desk-based laptops or pcs, so it’s crucial that your website can be viewed and utilised properly across all platforms.
So – what do you need to do?
Well, it’s a pretty straightforward process to check to see if you have a mobile-friendly website; simply grab your smartphone, hop onto the internet and go find your site. If you’re struggling to see it or finding it hideously difficult to navigate, then you (and your website developer) need to do something to improve matters. Here’s a handy check-list to help you ascertain just how mobile-friendly your website really is, based on Google and their high-fallutin’ demands:
- Does your website have a ‘defined viewing area or viewpoint that adjusts to the device’s screen size?
- Is your website filled with content that flows in the viewport, so that users don’t have to scroll horizontally or pinch the screen in order to see the entire page?
- What about fonts that scale for easier reading on small screens?
- Or easy-to-touch elements (such as buttons) that are well-spaced from other touch elements?
- And does it come with visual design and motion that is driven by mobile-friendly technology?
If you can answer yes to most of the above, then it’s time to put on your dancing shoes and party. If it’s a resounding no, then you need to start getting used to people stepping over you and acting like you’re not there. Because in Google’s all-seeing eyes, that’s precisely the case.